To be a leading provider of quality water management solutions in Utah, while maintaining or achieving leadership in our target market segments in terms of Customer satisfaction, Product functionality, Market share, and Technological leadership.

For our customers

  • Deliver products that are easy to use, efficient to operate, cost-effective, and that exceed expectations.
  • Recommend and implement solutions on a fair and impartial basis.
  • Maintain total confidentiality about each customer’s business.
  • Provide the highest level of service.

For our employees

  • Provide a first-class working environment.
  • Incorporate new technologies, define new markets, and deliver water quality management solutions that are the best in their class.
  • Offer the opportunity to participate in the economic success of the company.
  • Treat all employees with respect and rewarding both group and individual performance that exceeds commitments and expectations

For our community

  • Being a good corporate citizen in the local and national locations where we produce, sell, and service our products.
  • Provide a good example of progressive employment and business practices.

Since our inception, we have operated in accordance with a set of deeply-held core values and beliefs, which are critical to our continued success as a company, and as individuals.

Life is too short to be ashamed of anything we do. Honesty and integrity in all of our dealings with all people will allow us to always be proud of our Crusader Water Team.